A little bit about Business Growth Marketing

Hi,

I’m Olivier Diekmann the creator of The Plan.

Over the past decade, I’ve worked with founders and teams across industries, and I’ve noticed a common thread:

As businesses grow, marketing becomes both more important and more overwhelming.

Many founders running businesses in the $300K to $3M range tell me the same thing:

👉 I don’t have time to figure out marketing
👉 I don’t know what will actually move the needle
👉 I’ve hired agencies and tried expert advice — it hasn’t brought clarity or sustainable results

That’s why I created The Plan: a framework to help founders build marketing direction they can trust.

It isn’t a set of tactics or a “growth hack.” It’s a process for helping you answer the core questions:

What should we be focusing on in our marketing?

What can we stop doing?

How do we build toward sustainable growth without losing our identity or overcomplicating things?

I believe founders deserve a way to navigate marketing without needing to become marketing experts themselves.

The Plan is designed to help you do exactly that — by providing direction and certainty in a space that’s often dominated by noise and short-term thinking.

When I’m not working on The Plan, you’ll find me writing, speaking, and learning from founders who care deeply about building businesses that last.

BGM gives small businesses marketing direction so you can grow your business. Sustainably, evidence based and guess free.

What We Care About The Most

BGM is the kind of agency that asks the one important question: how can we make the most of what you’ve got to grow your company. And keep it growing. 

Together, we are driven by a common goal of giving small businesses an unfair advantage: sustainable growth.

Curious, Evidence based, Better than yesterday.